Workshop and business meetings
“Active Summer – 2017”
Organizers: Organizing committee of Moscow Ski&Board Salon / SBE / Salon Expo Newsletter
WHEN: 16 March 2017
WHERE: KANT Skiing Center (“Nagornaya” Metro Station). MOSCOW/ Russia
Goal of the project:
• Promoting summer programs in the mountain regions and making new business contacts in the industry community. Popularization of active recreation and outdoor activities as a lifestyle. Attraction of the right client audience.
• By joining our project, your company will get the opportunity to share with its partners and potential customers about the unique possibilities of summer vacations in your region.
MISSION:
• To create conditions for effective business interaction between the regional tourist structures and travel agents of Moscow and Moscow Region.
• To conduct an integrated advertising and PR campaign during the preparation period. Organizing direct communication between the market players at the workshop.
Trend – growing interest
Summer vacation in the mountains just begins to gain speed among the Russian audience. The trend is beginning to form relatively recently, and there are several explanations:
Over the past few years a stream of tourists, opting for summer mountains vacation, has become literally explosive. Absolute numbers are not yet so great, but in percentage it ranges from 200 to 400 percent per year.
Tourists audience segmentation
1. Experienced travelers + sportsmen (~20 percents of audience)
Audience operational concept:
2. Up-market tourism, high-profile tourism (~10 percents)
Audience operational concept: